In the modern age of technology, web design has changed a lot. From simple pages with a colored background and a wall of text, to today, where we have websites with intricate designs and widgets that make the user experience feel seamless. Even with all these advancements however, not all websites are created equal, which is why K. Cradley & Co. is here to help with the top 5 most important stats about web design.
1. People decide if they like your website or not in just a 0.05 seconds.
This quick decision determines if they'll stay on your site or leave. This happens even though we often say not to judge things quickly, like not judging a book by its cover. Websites, however, are quickly judged, and this affects how credible they seem.
Why does this happen? It's because people have lots of options online. When they search for something, there are usually many results that could help them. It's kind of like when there's a lot of something good, the value of the not-so-good things goes down. So, websites are judged very quickly.
Don't believe it? Well, the way to solve this is by making your website's design better. It might seem like a big task, but you can keep reading and use what you learn to make sure your website doesn't get judged badly in that super short 0.05 seconds in the future.
2. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
Imagine if your website needs people to use their fingers to make it bigger or smaller on their phones – that's not good. Those people will likely leave your site, and they will make that decision within a mere 0.05 seconds.
In today's world, all websites should be built to fit well on any device. This means that the way the website looks adjusts depending on the size of the screen you're using, whether it's a computer screen or a tiny phone screen.
If your website does this adjusting well, the shape of the screen matters less. The most important thing is that your website looks clear, interesting, and easy to use on any device.
3. 39% of people will stop engaging with a website if images won’t load or take too long to load.
So what does this mean? If a company doesn't take care of its website and has pictures that don't show up, it gives the impression that the company doesn't pay much attention to details or isn't well-organized. In the same way, pictures can make a website load really slowly. This can make more people give up on waiting and leave the website.
You want to strike a balance between an elegant and appealing website, and the speed necessary to keep potential customers on your site long enough for them to engage with as many aspects of it as possible. Find the balance on your website for the best optimization possible.
4. A study found that 94% of negative website feedback was design related, what are some ways to fix it?
Modern design creates positive first impressions. Since users are making judgements on the credibility of your website in much less than a second, the most logical way you can impact this decision is with design.
When your website has a modern and nice appearance, it creates a good first impression. Since people decide if a website is trustworthy or not in just a second, the best way to influence this decision is by having a good design.
To avoid making your website look old-fashioned, you can make some simple changes. Use images that look like they were taken recently, and pick fonts that look modern or like they could be used forever. Avoid using fonts like Comic Sans, which can look funny.
Another thing to consider is the shape of your website. If it's very tall and not very wide, like an old TV, it might seem outdated and not serious. It's better to have a wider shape that fits most of the screens we use today, like wide computer monitors or TVs. A shape like 16:9 or 4:3 is better for this.
5. 70% of small business websites lack a Call to Action (CTA) on their homepage.
This means that even though people might want to do something on the website, like buy something or contact the company, they're not always sure how to do it. Your website is like a tool to show people you're trustworthy and tell them about what you sell or do. But most importantly, it's like your online shop.
Imagine you're locked out of your house and you search online for a locksmith. You need help right away, right? But if the locksmith's website doesn't have a clear button or information to call them, it's not very helpful. To fix this, businesses need a Call to Action (CTA) on their website. It's like a sign that tells visitors what they can do. Even if your business takes a while to make sales, having a CTA is important. It makes it easy for people to know what you offer and how they can buy or ask for help. The type of CTA you use depends on your business, but if your main page doesn't have one, people might choose to leave and go to a different website.
There are many ways to fix your website, effectively boost your website's clicks, and create new customers. Whether it’s through updating your website’s performance efficiency, updating graphics, making your mobile site user friendly, and many many more. But if that sounds like a lot all at once, then give K. Cradley & Co. a call or visit our website, and we’ll get your website looking good as new.